First, the top priority of KB Financial Group is our customers. We will bring you differentiated financial services through customer-centered digital innovation based on the value of ‘Customer-Centric’ in all of our business activities.
Second, we will strengthen our core competitiveness, discover new global business areas and new growth engines, upon which our future depends, and solidify our position as Korea's leading financial group.
Third, we will further strengthen our social responsibility through ESG management in all areas of Environment (E), Society (S), and Governance (G), to become an ‘Exemplary Financial group' that creates social changes by creating future values.
Fourth, we will go all out to nurture 'World Class' talents who will lead the group's sustainable growth based on a horizontal corporate culture that encourages challenges and respects each other.