The set of diverse actions taken to resolve a void in child and youth care is one of the demonstrations of our dedication to enriching the lives of future generations. In 2018, we concluded an MOU worth ￦75bn with the Ministry of Education to finance the establishment and expansion of after-school childcare classes for elementary school students and national and public kindergartens attached to elementary schools. A total of 1,446 classrooms of after-school classes and 467 classrooms of kindergartens were in operation with our support as of December 2020. We aim to increase the number of classrooms to 2,500 by 2022 to benefit over 50,000 children.
「Youth’s Mentor KB!」 is KB Kookmin Bank’s community outreach campaign to help young students improve their ability to learn and envision a brighter future. It consists of Learning Mentoring for providing learning opportunities for youth from low-income and global families with a greater barrier to learning, Career Pathway Mentoring for helping youth explore different career options and make informed decisions, and Digital Mentoring for nurturing youth into creative professionals. In 2020, this campaign was operated in a contact-free manner due to the COVID-19 situation and provided tailored learning programs to over 9,000 students. We have also been creating group tutoring classrooms for youth from underprivileged families since 2012, and a total of 900 group tutoring classrooms are in operation as of the end of 2020. In early 2021, we launched ‘KB La School’, an education platform for students from financially marginalized groups and global families, to provide online lectures, college students mentoring, and scholarships.
We focus on helping global families better blend into local communities and achieve economic independence by financing the operation of Korean language classes and vocational training courses. KB Kookmin Card has operated KB Kookmin Card Korean Language School for Children of Global Families aimed at improving economic independence and sociocultural communication of global families. This project is contributing to removing the language barrier of youth from global families and young North Korean defectors and helping them gain a better understanding of Korean society and culture.
The KB Foundation was established in 2011 based on the commitment of all our subsidiaries. The Foundation has been offering a variety of programs over the past decade to help the public attain practical information and make responsible financial decisions. Some of its programs include on-site education at schools, military units, and cultural facilities, invited lectures, and the economic learining camp by our group of expert lecturers. In addition, ‘Liiv School(Suncheon, Jeollanam-do)’ and ‘KB Star*D(Yeouido, Seoul), financial education experience centers, were established. KB Kookmin Bank’s KB STAR Financial Class offers financial education on the move for youth of low-income households and global families and financially marginalized groups, while striving to reaching out to students in rural communities and remote areas, who are often deprived of financial learning opportunities, using advanced methods such as ICT technologies and “reading buses”.The Foundation’s programs benefited over 126,000 people in 2020 alone, and the cumulative sum of beneficiaries as of the end of 2020 reached 1.57m.
We have strived to set standards as a responsible financial institution by operating KB Good Job and contributing to the creation of quality jobs over the past decade. Since 2011, we have provided information on recruitment and employers via the KB Good Job website and organized the annual KB Good Job Fair, the ground for matching outstanding SMEs and companies with job seekers. The KB Good Job Fair is the nation’s largest job fair, which has been participated in by 3,610 employers and 568,100 job seekers since its inception and taken firm root as a leading brand name in the industry. It was held online in a contact-free manner in 2020 for social distancing due to the COVID-19 pandemic. As such, the number of participating employers could be increased to over 300 from about 200, while offering a wider range of programs(employment consulting, video interviews, etc.) via the fair’s website and mobile app, thus winning greater satisfaction of job seekers and employers nationwide. Employment grants are provided to those companies that recruit job seekers through the KB Good Job Fair and maintain their employment for a preset period of time to encourage recruitment and ensure job security. A total of ￦5.3bn was provided to 1,860 companies for 8,590 employees in cumulative total as of the end of 2020. KB Kookmin Bank matched 18,650 job seekers with employers through KB Good Job in cumulative total as of the end of 2020. Among them, 15,058 landed jobs through the KB Good Job Fair, testifying to the Bank’s substantive contributions to employment.
Reaching Out to Global Communities
Equipped with its 61 network channels in 13 countries, KB Financial Group engages in sharing to promote growth with the global community. RaonAtti is a volunteer group that delivers service as needed in the local communities of underdeveloped international countries. 547 college students were dispatched to Cambodia, Laos, and Myanmar from 2008 to 2019, spreading the value of sharing to global communities through cultural exchange and youth competence-boosting activities among others. KB Kookmin Bank provides free medical services for migrant workers who live in Korea and has been inviting Cambodian children with heart disease providing full support for surgery. The bank also operate a Korean Language institute in Yangon, Myanmar, to educate Korean language and cultivate local talents. Meanwhile, KB Securities is running the Rainbow Classroom project to create a learning environment for youths in underdeveloped countries. Furthermore, We donated ￦200m through Bukopin KB Bank(KB Kookmin Bank’s subsidiary) and KB Finansia Multi Finance(KB Kookmin Card’s subsidiary) to support the reconstruction of areas hit by an earthquake, which occurred in Sulawesi, Indonesia, in January 2021, and provide critical aid to earthquake victims. KB Daehan Specialized Bank, KB Kookmin Card’s branch in Cambodia, published and donated books for financial learning for local youth. It also published a children’s story for financial education in Khmer and donated the books to elementary schools in Kampong Thom.
Tree Planting for Our Planet
KB Kookmin Bank has staged the KB Kookmin’s Clear Sky and Forests project aimed at resolving fine dust pollution and environmental issues in Korea and abroad. Since 2018, 26,000 trees have been planted to form windbreak forests in Mongolia’s desertified areas, which are the major culprit of fine dust as well as 24,000 fruit trees to lay the foundation for the economic independence of local communities. In 2021, the Bank created Liiv Garden within Gwangneung National Arboretum to contribute to keeping the environment clean for future generations. In 2020, KB Kookmin Card joined forces with Seoul Metropolitan City and created Tree Saving Challenge Forest by planting 2,500 trees to curb fine dust pollution. It also donated 1,000 air purifying plants to childcare facilities. KB Kookmin Card plans to create “a forest as a classroom” with 1,200 air purifying trees and plants as an extension of its fight against climate change in 2021.
In the first half of 2020, we have provided a wide range of supports for minimizing the damage on customers and local communities from COVID-19. First of all, we provided financial support, such as urgent working capital for small business owners who were suffering from a sharp decrease in sales and the deferment of insurance premium and credit card billing. In recognition of its contributions to the advancement of the local community and its economy, KB Insurance was selected as a Company Recognized for Community Outreach Excellence in November 2020 for the second consecutive year. This program, jointly operated by the Ministry of Health and Welfare and Korea National Council on Social Welfare, was initiated in 2019 to acknowledge the achievements of companies and institutions that strive to reach out to and enhance the wellness of local communities.
All employees of KB Financial Group is part of KB Star Dream Volunteer Corps reaching out to the communities we serve.
Volunteer Corps by Activity
Theme Volunteer Corps
Activities in our key initiatives in youth and multicultural community support
Talent Dream Volunteer Corps
Pro bono service by our employees
Speed Dream Volunteer Corps
Relief aid for damage from natural disasters such as typhoon and flood
Volunteer Corps by Business
Each of our business is dedicating their time and skills to address community needs.
Volunteer Corps of KB Kookmin Bank
Employees of KB Kookmin Bank voluntarily organized the volunteer corps composed of 37 groups and 1,135 units to actively engage in community service.
Volunteer Corps of KB Securities
We are engaging with the communities as a responsible corporate citizen.
Volunteer Corps of KB Insurance
We are focusing on promoting well-being of children healthy and safe.
Volunteer Corps of KB Kookmin Card
We are engaging in various activities for youth, multicultural communities, global support and social needs.
Prudential Foundation of Korea
Prudential Foundation of Korea is committed to sowing seeds of hope and dream for the youth and putting the spirits for sharing and respect for life into action, contributing to the inclusive growth of local communities.
Volunteer Corps of KB Asset Management
We are committed to valuable causes including supporting multicultural communities and developing youth communities.
Volunteer Corps of KB Capital
We are engaging in various community activities for youth development to help them grow up as healthy and responsible members of our society.
Volunteer Corps of KB Life Insurance
All of our employees are volunteering their time and skills regularly supporting various community causes.
Volunteer Corps of KB Real Estate Trust
Our people are dedicating their time and services to improve the communities.
Volunteer Corps of KB Savings Bank
We are engaging with the communities where we opreate sharing what we have with the underprivileged
Volunteer Corps of KB Investment
We donate and volunteer our time to help the underprivileged in our communities.
Volunteer Corps of KB Data Systems
We are committed to helping the neighbors in need and making a difference in the communities.
Volunteer Corps of Credit Information
We are helping the communities to prosper through our donation and volunteering activities.
"KB Community Service Month" volunteer campaign
We designated May as "KB Community Service Month". Every May, our employees engage with the communities and drive culture of sharing. For every campaign, about 25,000 of our employees volunteer their time and services for various community causes.
"KB Warm Winter Sharing" volunteer campaign
We have been carrying out "KB Warm Winter Sharing" volunteer campaign every December. During the campaign, we organize intensive community volunteering activities at business as well as Group-level. We are providing kimchi, briquettes and other daily necessities to the underprivileged to help them get through winter.