KB Financial Group is committed to establishing and actively practicing the following ethical standards in introducing and utilizing artificial intelligence (AI) in financial services to become the No. 1 financial platform most beloved by customers as a lifelong financial partner.

• [Fairness and Inclusion]

  Utilize AI to treat diverse customers fairly, and ensure that customers are not excluded from benefits and outcomes.

• [Participation and Cooperation]

  Continuously validate the impact and effectiveness of AI applications and foster a financial culture that engages and collaborates with diverse populations, including customers.

• [Digital Capabilities]

  We will continue to develop the digital capabilities of our employees, including customers for sustainable financial service innovation with AI.

• [Data Management]

  We are committed to ensuring that personal information and privacy are not violated in the acquisition and operation of customer data, and will strictly manage the acquired customer data.

• [Transparent utilization]

  We will clearly disclose the introduction of artificial intelligence along with the purpose of financial services, and the content and level of technology utilized, and decision-making process to customers to the greatest extent possible.

• [Controllability]

  We shall prevent violation of customer rights and safety accidents from occurring in the process of utilizing artificial intelligence, and take immediate control of artificial intelligence and take appropriate measures if necessary.

• [Safety and Responsibility]

  We will use AI in accordance with the purpose of introducing AI and in consideration of safety and security, and we will be responsible for the consequences and impacts.